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FRESH ARRIVALS
Just in: Skincare worth the shelf space. Explore new arrivals designed to hydrate, brighten, and boost your glow.
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GLASS SKIN
ESSENTIALS
From gentle cleansers to hydrating serums and barrier-boosting moisturizers, these are the Korean skincare staples that help reveal healthy glass skin.
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GLOWING REVIEWS
Dullness, meet your match. This lineup of brightening picks works to even tone, refine texture, and bring out your skin’s natural, radiant glow.
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Hydration Worth
the Hype
From juicy gel creams to barrier-boosting balms, these are the moisturizers everyone’s talking about, and for good reason.
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Adweek
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Refinery29
"I stumbled across the K-beauty website Soko Glam a couple of years ago, when I was struggling with post-collegiate cystic acne. Desperate, I decided to impulse buy a few products. ... My blemishes healed, and my once-pocked skin looked brighter and dewier than it ever had before. I began checking Soko Glam daily — if a product was for sale on the site, I knew I could trust it."
"Soko Glam, in combination with The Klog, has focused on bringing together a community to talk about skin care, and with Soko House, Cho said she wants to give consumers an experience that helps them on their “skin-care journey.” It’s the kind of talk Cho and Soko Glam also walk."
"Although Korean brands such as Faceshop and Missha had entered the U.S. market in earlier decades, there were few resources to help Americans connect to and understand how to use products such as sheet masks. As a Korean-American, Cho helped bridge that gap."
"With trusted partners on board, the newest K-beauty brands are more accessible, innovative, and effective than ever."
REAL PEOPLE, REAL REVIEWS
Here's what you have to say about your experience with Soko Glam & our skin care experts
 

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